Leaders League: How do you account for the success of Mister Menuiserie?
The primary purpose is our emphasis on value transparency. We solely supply made-to-measure merchandise. On this market, clients have a tendency to not have an incredible grasp of the assorted prices – they don’t have a nicely sufficient developed body of reference. Our web site gives configurators that enable individuals to look at a product in nice element earlier than making a choice whether or not on to not purchase it, and our costs are all the time clearly displayed.
As well as, we give clients the liberty to hold out set up themselves (or with the assistance of their very own joiners) or profit from our Abilities Mister Menuiserie community of third-party specialists. This degree of transparency and freedom, coupled with Mister Menuiserie’s nice worth for cash, goes a protracted strategy to explaining our degree of progress.
At first, Mister Menuiserie was an online-only enterprise, however you now have a community of 150 bodily shops. Why didn’t you keep solely e-commerce?
Now we have our roots within the digital sphere, an so it is becoming that our shops function as related showrooms. In our expertise it is tough for purchasers to purchase our merchandise sight unseen, particularly one thing like a €5,000 gate or a €10,000 pergola cover. The web site stays our retailer window, however 9 out of 10 Mister Menuiserie clients come to the shop to conclude their purchases.
Effectively-crafted merchandise are to be present in abundance in France and Europe
What units you aside from the competitors?
Relating to residence enchancment, there are two foremost kinds of operator. You could have the big retailers which provide a typical vary of merchandise, only a few of that are made-to-measure, and moreover they don’t have our degree of customer support. Then there are the native independents, which shouldn’t have the identical vary of merchandise or buying choices as we do.
The web site is what attracts individuals within the first place, and it permits us to promote a bigger variety of merchandise at a extra aggressive value. Mister Menuiserie stands for high quality and affordability – we like to consider ourselves because the Volkswagon of the house enchancment sector.
95% of your merchandise are European-sourced, and 60% of them are made in France. Was this a aware resolution?
When one sells mass produced merchandise made in China, they should be shipped and take a very long time to reach. When your corporation relies on providing made-to-measure merchandise, this type of provide chain clearly doesn’t work.
What’s extra, well-crafted merchandise are to be present in abundance in France and Europe. For instance, the very best motors for automated gates are made in Italy. As well as, shorter provide routes are synonymous with faster order supply. And if environmental issues additionally play an element, the principle purpose for preferring European-made merchandise is high quality design and high quality of service.
The place does Mister Menuiserie go from right here?
In 2022, we are going to proceed our enlargement in France, the place we’re a good distance from reaching saturation level (most likely one other hundred shops from hitting that), and since our related showrooms haven’t but realized their potential.
There may be scope, too, to increase our vary of merchandise. For instance, two years in the past we weren’t promoting pergola canopies, now they promote like hotcakes! In 2023 we need to take our chain worldwide, beginning with one or two handpicked European nations, and by 2025 we intention to succeed in €300 million in turnover in France.